ThinkNavi offers an optional automated qualitative research module that automatically collects qualitative information (natural language text) and models conceptual structures.
1. Qualitative research
Collect ideas with free-form prompts and categorize them with a concept network model. For example, if you enter “problems with using social media,” you can collect various ideas related to this problem and explore hints for new business development. You can also import Obsidian Markdown tables to build a concept network model.
2. Competitive Analysis / Positioning
We collect summary descriptions of widely recognized products and services in the market and build concept network models. For foods and beverages, we can build highly accurate preference maps from linguistic descriptions of their sensory experiences.
3. Trend analysis
By collecting online news about a given topic and categorizing the articles, you can discover different angles on that topic. It can make the work of editors and planners more efficient.
4. Academic
We collect abstracts of academic papers and build conceptual network models that can be used to explore research topics.
5. Patent
We collect patent abstract text and build a conceptual network model, which can be used to explore technological development themes and find technical solutions.
Price
Each module $15.00/month